Videos are everywhere, and they can be found talking about anything, at any time today. We have access to videos about travel, makeup, lifestyle, health, education, and… just about everything.
There are people who live off YouTube, and children who daydream of becoming YouTubers, and it is so common that vlogging is even a full-time profession for some people.
Who would have imagined that 15 years ago when YouTube was created?
Vlogs are always interesting to watch, and we love to make them too!
But… why? Why are we “obsessed” with them?
Well, to help you understand the magic behind the phenomenon, here’s a quick list of 7 reasons why vlogging is so popular.
1. It Connects People From Different Parts of the World
Many video blogs get their start because they’re an easy way to connect with people from other cultures and countries.
Vloggers show the entire world what they’re all about. So, whatever their topics are, there’s always going to be someone who’ll appreciate (or learn from) that kind of content.
Vlogs foster communication, build relationships, introduce people to new places, help them discover new knowledge, have conversations, and more.
Every artist can succeed if he has a good camera and something to say, and the ability to reach a universal audience is a blessing.
Content creators benefit economically from the new possibilities that are opened up through the expansion of large groups. We will discuss more about this later.
2. It’s Relatively Easy to Start
Vlogging is so popular these days due also to its accessibility. Anyone can do it, as long as they have the courage to post their first video
Video blogging requires no special video editing skills or the most expensive equipment to get started. Anyone can start whenever they want with a phone and the other tools they already have.
Many people are concerned with having first-class equipment from day one.
The truth is that you can do a lot with the basics on YouTube and any other platform, even if quality is important.
A mass amount of famous content creators started alone, with limited equipment, and now they have a big crew and get the proper gear for their videos. It’s a matter of persevering and having confidence in your skills and ideas.
Getting to know your audience is also a key to reaching more people!
3. Entertainment, Education, and More!
Vloggers aren’t just people talking about themselves anymore, and maybe that’s how they used to be many years ago.
Vlogs are now a common way of expressing more than just stories about your personal life.
There are a lot of vloggers out there who focus on creating educational content. Others like to share their professional experiences to motivate others. Some take interviews.
There are also some vloggers who just post videos to connect with their viewers and share content, such as humor, challenges, or videos about current events.
Here’s the idea. vlogs are not just about talking about yourself.
A Vlog is the perfect way to educate, inform, and even motivate yourself and others.
You’re free to talk about what you want and how you want to.
Vlogging appeals to both its creators and consumers alike because it allows people to express themselves freely, while at the same time it fosters a sense of closeness and connection.
4. Big and Powerful Communities
Vlogging has the ability to create large communities of people who share the same interests.
It’s great when these communities promote healthy discussion, provide honest feedback, and generate a sense of community for content creators, so they can grow and make better content.
Plus, vloggers are so dedicated to their audience. As corny as that may sound, I really feel like part of their family.
In addition to all these views and interactions, there’s something else very important that comes with having them: money.
It is no wonder that there is a lot of love and support, but having such huge audiences also opens up the possibility of earning some income, and who doesn’t want that?
As an example, vloggers and YouTubers are often paired with brands for the purpose of promoting their products or services, because they are trusted by their communities.
But that trust takes some time to build.
If you’re interested in becoming a successful YouTube Vlogger or other platform user, you first need to be active and listen to your followers. It’s a give and take process.
5. Relatable Content
Another thing that makes vlogs interesting and shareable is that they often show or discuss things that people can relate to.
It can be as humorous an anecdote as well as very serious, personal stories of illness.
Sharing embarrassing things is fun… but we also love it when someone shares a personal issue with us that we can relate to.
People, in general, want to feel accompanied, to feel as if they are not alone or that others have experienced what they are encountering.
This creates a stronger bond with your audience, because it makes your communications more human.
The reasons for the recent popularity of vlogging is probably because many people make a living out of it.
Most people who become YouTubers or vloggers do so because they just want to survive on it. Some YouTubers even earn millions of dollars, like Mr. Beast and PewDiePie.
However, reaching that point isn’t easy. It takes time and effort, but it will totally pay off.
There are a number of ways to make money from vlogging. Here are the most common:
- YouTube ads
- Selling merchandise
- Affiliate marketing
The best way to make money vlogging is usually through sponsorship, merchandise, and Patreon. There is a higher chance of making money from these things than YouTube ads.
Aside from that, some vloggers offer additional services like distance education, online courses, and educational resources relevant to the areas of expertise.
However, there’s no magic formula to make money as a vlogger.
Depending on what they offer their audience and what feels comfortable to them, each content creator gets revenue in a different way.
For example, let’s talk about Mr. Beast for a while.
Several years ago, he started with nothing but a camera and a few random ideas. Today, he gives away money, homes, cars, and entire islands:
How did that happen?
It is important to learn the YouTube platform inside and out to grow inside YouTube. Remember that there is no money without an audience.
A video that he shared went viral, and it led to him becoming popular on YouTube, earning money which he invests in more videos to keep growing and gaining more views.
To maintain the YouTube channel, he will run traditional YouTube ads, sponsor videos, and sell merchandise.
He has created a whole business now.
Taking the time to build a community may allow you to earn consistent income from vlogging, but not all vloggers achieve great success.
7. Connection is the key
Essentially, vlogging is all about building relationships. That’s why it’s so popular.
New opportunities open up for you once you discover the value of connecting with an audience and how you can satisfy them while staying true to yourself at the same time.
So, you want to start vlogging? Awesome! Just remember:
Focus on the content you want to share.
The best way to make this content attractive to viewers is to structure it effectively. What makes your content entertaining?
Don’t worry too much about your budget when you’re just getting started because these things don’t depend on what kind of camera or how good a microphone you’re using. It’s about what kind of value you give.
Once you’ve achieved some success, you can invest both time and money into your YouTube channel or website.
Video blogging is something you should do over the long term. Don’t give up too soon!
Oh, and make sure you teach yourself about the YouTube technical side while promoting your channel.
Remember: no one becomes a successful vlogger overnight!